Product Management and Design Thinking

The course aims to develop among students the knowledge and practical skills needed for PM.

Syllabus

START:
January 9, 2023
DURATION:
2
CREDIT:
6

INSTRUCTORS:

Christian Nasulea
Associate Professor
Anca Bundaru
PRODUCT MARKETING LEAD, BITDEFENDER

Address

Calea Grivitei 2-2A   View map

Categories

Course

Specific objectives

  • Within this course, students will learn about the various roles and responsibilities of PM, where PM fits in a technology-based organization.
  • They will also learn how to formulate and articulate a product strategy, how to discover opportunities in the market and structure a product development process that best captures those opportunities, and how to bring a product to market and manage it through its life cycle.