Sales Strategies

The course aims to develop among students the knowledge and skills necessary for sales strategies, from start-ups to large organizations, especially for Business-to-Business (B2B) and Business-to-Consumer (B2C

Course Brochure

STUDY YEAR:
1
CREDITS:
6

INSTRUCTORS:

Tănase Stamule
DEAN & Associate Professor - FABIZ

Address

Calea Grivitei 2-2A   View map

Categories

Course

Specific objectives

  • Knowledge of the main approaches for B2B and B2C sales strategies
  • Knowledge of the main sales frameworks used by companies.
  • Experimentation through case studies of the solutions of the role of a Sales Manager.
  • Knowledge of sales stages and its strategies: from the SME to the transnational company.