Digital communication strategies and social media analytics

The course aims to develop the knowledge and skills needed by students for growing their own business through digital marketing.

At the end of this course, students will be ready to:

• Discuss the role and purpose of the digital marketing specialist function;
• Understand the importance played by digital marketing nowadays;
• Discuss about the opportunities of big data;
• Create a content strategy for a business;
• Create a digital marketing strategy for a business.