The course aims to develop among students the knowledge and skills necessary for sales strategies, from start-ups to large organizations, especially for Business-to-Business (B2B) and Business-to-Consumer (B2C
INSTRUCTORS:
Tănase Stamule
DEAN & Associate Professor - FABIZ
Ștefan Stavrositu
Chief Executive Officer at BCR Asigurari de Viata - Vienna Insurance GroupSpecific objectives
- Knowledge of the main approaches for B2B and B2C sales strategies
- Knowledge of the main sales frameworks used by companies.
- Experimentation through case studies of the solutions of the role of a Sales Manager.
- Knowledge of sales stages and its strategies: from the SME to the transnational company.
