Consumer Behavior

The course aims to develop among students the knowledge and skills necessary for a Marketing Responsible position within the Marketing Department of a company or public institution .

Course Brochure

START:
February 17, 2020
STUDY YEAR:
2

INSTRUCTORS:

Florian Teleaba
Manager @ Kearney
Mădălina Meghișan
Associate Professor - FABIZ

Address

Calea Grivitei 2-2A   View map

Categories

Course

At the end of this course the students will: 

  • Understand the stages of a marketing research in order to determine the consumer behavior; 
  • Distinguish a research problem from a marketing problem; 
  • Distinguish the qualitative research caracteristics from those of a quantitative research;  
  • Build and test the measuring instruments; 
  • Understand the sampling methods;  
  • Make univariate statistics analysis; 
  • Make bivariate statistics analysis; 
  • Understand the structure of a research report.