The course aims to develop among students the knowledge and skills necessary for a Marketing Responsible position within the Marketing Department of a company or public institution .
INSTRUCTORS:
Florian Teleaba
Principal & Bucharest Office Lead @ Kearney
Mădălina Meghișan
Full ProfessorAt the end of this course the students will:
- Understand the stages of a marketing research in order to determine the consumer behavior;
- Distinguish a research problem from a marketing problem;
- Distinguish the qualitative research caracteristics from those of a quantitative research;
- Build and test the measuring instruments;
- Understand the sampling methods;
- Make univariate statistics analysis;
- Make bivariate statistics analysis;
- Understand the structure of a research report.
